בטח שמעתם בעבר את הקביעה שהתוכן הוא המלך. אז אכן תוכן הוא אכן המלך… אבל! איזה תוכן? סיפור? תמונה? מוסיקה קלאסית? כן כל אלו הם סוגי תוכן. ונכון שתוכן הוא המלך, אבל המלכה היא אופן החלוקה ופיזורו של התוכן, על כל גווניו, בעמוד, בדף, נכס, באתר.
רעות גבע
חשיבות חווית המשתמש של דף הבית ואיך אפשר ללמוד לאפיין אותו טוב יותר בעזרת הספרות האנגלית ואיך ווילאם שייקספיר קשור לסדנאות האפיון שלי
רעות רחל גבע
You know when you write a post and it goes viral and everyone shares and comments and they've kind of forgotting that you're the ones who wrote it but the algorithm always remembers who the source of all this vocalization is and the value of your account goes up and everything you post later gets a bigger resonance?
Oh, no? So that's how it works with filters
Everyone knows the scary terms algorithm and engagement.
Google and the search engines have them, and Facebook, Instagram, Twitter, and even LinkedIn have them.
This is a formula according to which the content uploaded to the network receives more or less exposure and more or less reactions.
And all these buzzwords only make us afraid to deal with these networks alone and turn to a professional.
You've probably heard the saying before that content is king. So indeed content is indeed king... But!
What content? a story? Image? classical music? Yes, these are all content types.
It is true that content is the king, but the queen is the way of dividing and distributing the content, in all its shades, on a page, a page, an asset, a website.
How we love to show off our hard work, don't we?
You know how you work on a project for a long time, polish it from all directions, and then wait for the moment when you can show it to the world when it's perfect?
I know the feeling intimately. But the more I delve into the subject, the more I understand that in web systems - this is not necessarily the case.
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